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First Generation of 1963 Rivieras were available in 16 Colors

A
 Regal Black
All Bucket Seats
C
 Arctic White
716
 
Blue Vinyl
D
 Silver Cloud
*717
 
Blue Cloth & Vinyl
E
 Spruce Green
*718
 
Blue Leather & Vinyl
F
 Marlin Blue
726
 
Silver Vinyl
H
 Glacier Blue
*728
 
Silver Leather & Vinyl
J
 Willow Mist
736
 
Sandalwood Vinyl
N
 Burgundy
*737
 
Sandalwood Cloth & Vinyl
P
 Teal Mist
*748
 
White Leather & Vinyl
Q
 Twilight Aqua
*778
 
Red Leather & Vinyl
R
 Desert Sand
*787
 
Black Cloth & Vinyl
S
 Bronze Mist
*788
 
Black Leather & Vinyl
T
 Fawn Mist
*798
 
Saddle Leather & Vinyl
V
 Granada Red   
W
 Diplomat Blue   
X
 Rose Mist

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